In what stage of the new-product development process would organizations use social media to evaluate potential new products?
A)product launch
B)idea screening
C)business analysis
D)idea generation
E)test marketing

Question

Quizplus · Accepted Answer

Organizations would use social media during the idea screening stage to gather feedback and evaluate potential new products. This stage involves evaluating the feasibility and potential of new product ideas and determining which ones are worth pursuing further. Social media can provide valuable insights into customer needs, preferences, and feedback on product concepts, helping organizations to make informed decisions about which ideas to pursue. Social media can also help organizations identify emerging trends and opportunities that may inform new product development.

In What Stage of the New-Product Development Process Would Organizations