A concept test is part of which stage of the new-product development process?
A)product development
B)test marketing
C)idea screening
D)idea generation
E)product launch

Name: A concept test is part of which stage of the new-product development process? A)product development B)test marketing C)idea screening D)idea generation E)product launch
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A concept test is conducted during the idea screening stage to evaluate consumer response to a product idea before it is developed further.

A Concept Test Is Part of Which Stage of the New-Product