A company that is introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users is engaged in
A)concept marketing.
B)idea screening.
C)test marketing.
D)concept testing.
E)product screening.

Question

Quizplus · Accepted Answer

The scenario described is that of test marketing, where a new product is introduced in a limited market to gauge its success and get feedback from potential users. Concept marketing and idea screening happen at earlier stages of product development, while concept testing and product screening may or may not involve actual market testing.

A Company That Is Introducing a New Product in Its