Firms that generate new-product ideas by gathering both external and internal ideas are using
A)pivoting.
B)diffusion.
C)positioning.
D)disruptive technology.
E)open innovation.

Question

Quizplus · Accepted Answer

Open innovation involves gathering ideas from both internal and external sources, making it the best choice for firms that generate new-product ideas by gathering both types of ideas. "Pivoting" refers to changing a business strategy, "diffusion" refers to the spread of a product through a market, "positioning" refers to the way a product is marketed to consumers, and "disruptive technology" refers to a new technology that completely changes an industry. None of these terms directly relate to gathering new-product ideas from both internal and external sources.

Firms That Generate New-Product Ideas by Gathering Both External and Internal