Which stage of the new-product development process is usually the most expensive for new products?
A)business analysis
B)test marketing
C)idea screening
D)product development
E)product launch

Question

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The Answer of Which stage of the new-product development process is usually the most expensive for new products?
A)business analysis
B)test marketing
C)idea screening
D)product development
E)product launch

Which Stage of the New-Product Development Process Is Usually the Most