During which stage of the new-product development process would a firm test the marketing strategy related to the new product?
A)product development
B)idea screening
C)test marketing
D)product launch
E)business analysis

Question

Quizplus · Accepted Answer

Test marketing is the stage where a firm tests the marketing strategy related to the new product by introducing it on a limited scale to get feedback on its performance and make any necessary adjustments before fully launching it.

During Which Stage of the New-Product Development Process Would a Firm