From a marketing standpoint,which group of product adopters should marketers spend the least amount of time and effort in convincing them to buy a product?
A)early adopter
B)early majority
C)laggards
D)innovators
E)late majority

Question

Quizplus · Accepted Answer

Laggards are typically the last group to adopt a new product and are resistant to change. They may take a lot of time and effort to convince, which could be costly to the marketer. Therefore, marketers should spend the least amount of time and effort in convincing laggards to buy a product. It is more effective and efficient to focus on the early adopters and early majority who are more open to trying new products.

From a Marketing Standpoint,which Group of Product Adopters Should Marketers