The most common ethical issue in new-product development involves the Federal Trade Commission's definition of the term
A)healthier.
B)better.
C)guaranteed.
D)new.
E)improved.

Question

Quizplus · Accepted Answer

The Federal Trade Commission (FTC) has specific guidelines for what constitutes a "new" product, and companies often face ethical issues when they label products as "new" without significant changes, potentially misleading consumers.

The Most Common Ethical Issue in New-Product Development Involves the Federal