People who are similar to one another usually have many of the same needs,likes,and dislikes,and this similarity helps products to be adopted more readily.This refers to which characteristic regarding product adoption?
A)modernity
B)compatibility
C)complexity
D)homiphily
E)cosmopolitanism

Question

Quizplus · Accepted Answer

Homophily refers to the tendency of people to associate with others who are similar to themselves. This characteristic can influence product adoption because people who are similar to one another often have similar needs, likes, and dislikes, which can make them more likely to adopt new products.

People Who Are Similar to One Another Usually Have Many