In which stage of the product life cycle are promotional strategies geared toward reminding consumers about the product and its value to them?
A)decline
B)growth
C)beginning
D)maturity
E)introduction

Question

Quizplus · Accepted Answer

Promotional strategies in the maturity stage are focused on reminding consumers about the product's value and benefits, as the product has already reached its maximum market share and competition is high. The purpose of promotional activities is to maintain or prolong the product's decline phase.

In Which Stage of the Product Life Cycle Are Promotional