The new product characteristic that refers to how well a new product fits into potential customers' needs,values,product knowledge,and past behaviors is
A)competitive advantage.
B)observability.
C)trialability.
D)compatibility.
E)complexity.

Question

Quizplus · Accepted Answer

Compatibility refers to the extent to which a new product can be easily integrated into a potential customer's past behaviors, values, product knowledge, and needs. This characteristic is important because customers are more likely to adopt products that fit well into their current lifestyles and routines.

The New Product Characteristic That Refers to How Well a New