Which stage of the product life cycle is characterized by low or negative profits and the possible need of companies to offer incentives to stores to get them to carry the product?
A)maturity
B)growth
C)decline
D)introduction

Question

Quizplus · Accepted Answer

The introduction stage is characterized by low or negative profits as the product is new to the market, and companies may need to offer incentives to retailers to encourage them to stock the product.

Which Stage of the Product Life Cycle Is Characterized by Low