The marketers at Pantene included a trial size of their new shampoo in the September issue of InStyle Magazine.National sales increased dramatically within a few weeks,an example of this product's
A)compatibility.
B)observability.
C)complexity.
D)competitive advantage.
E)trialability.

Question

Quizplus · Accepted Answer

The inclusion of a trial size in the magazine allowed for customers to try the product, demonstrating the trialability of the product. This resulted in an increase in national sales, indicating the effectiveness of allowing customers to try the product before committing to a full-sized purchase.

The Marketers at Pantene Included a Trial Size of Their