At what stage of the product life cycle is price usually the highest?
A)decline
B)growth
C)maturity
D)introduction

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, prices are usually the highest as the company needs to recover the high initial costs of research and development, design, and production. Additionally, the company may face limited competition and high demand for the innovative new product, allowing them to set higher prices.

At What Stage of the Product Life Cycle Is Price