What is used to estimate how much customer demand there is for a particular product and understand the factors that drive it?

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Demand analysis is used to estimate how much customer demand there is for a particular product and understand the factors that drive it. Sales forecasting is a related concept but focuses more on predicting future sales based on past data. Sales tracking is the monitoring of actual sales performance over time. Expenditure control involves managing costs and expenses. Advertising effectiveness studies measure the impact of advertising campaigns on consumer behavior.

What Is Used to Estimate How Much Customer Demand There