Which of the following would you use if you were tasked with reviewing company data in order to look for trends in sales,identify problems with elements of the marketing mix,and provide quick feedback to managers concerning proposed marketing plans?
A) a behavioral targeting system
B) a decision support system
C) competitive intelligence
D) ethnographic research
E) a demand analysis
Correct Answer:
Verified
Q1: In a marketing information system (MIS),data flows
Q3: What is a DSS?
A)a decision support system
B)a
Q4: Using science,statistics,and computer coding to make predictions
Q5: What is used to estimate how much
Q6: Which studies measure how well an advertising
Q7: Which term describes both the growth in
Q9: Marketing research has an impact on the
Q10: According to your text,both structured and unstructured
Q11: When a company needs to determine how
Q29: Which tool would allow a manager to
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