Which tool looks at changes in sales during and after promotional programs to see how the marketing efforts affected company sales?
A) sales forecasting
B) sales tracking
C) advertising effectiveness
D) promotion evaluation
E) demand analysis
Correct Answer:
Verified
Q13: _ is based on research that estimates
Q14: The use of statistical techniques and algorithms
Q15: Jason just completed an advertising campaign for
Q16: According to research by IBM,what percentage of
Q17: Organizations transform raw data into actionable intelligence
Q19: Collectively,the people,technologies,and procedures aimed at supplying an
Q20: John works for a consumer products company.His
Q21: The generic term used to describe a
Q22: Which step in the marketing research process
Q23: Which of the following would be considered
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