Which step in the marketing research process includes setting specific,measurable research objectives?

Name: Which step in the marketing research process includes setting specific,measurable research objectives?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Setting specific, measurable research objectives is a part of the problem definition step in the marketing research process. In this step, the research problem is identified and specific research objectives are established in order to guide the research process.

Which Step in the Marketing Research Process Includes Setting Specific,measurable