In order to develop a plan for marketing his new vitamin water,Rashid decides to conduct focus groups with members of fitness centers.This type of research is considered to be

Question

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Focus groups with members of fitness centers would provide Rashid with primary data, which is data collected directly from research participants for a specific purpose. This would allow him to gain insight into the preferences of his target market and develop a marketing plan based on their feedback.

In Order to Develop a Plan for Marketing His New