Gathering data about what competitors are doing in the marketplace is

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Competitive intelligence is the process of gathering and analyzing information about competitors, their strategies, strengths and weaknesses, and market trends, among other things. This information can be used to better understand the market, identify gaps in the market or weaknesses in a company, and make more informed business decisions. Usage studies, user research, data mining, and trending are all important research methods but are not specific to the gathering of competitor information.

Gathering Data About What Competitors Are Doing in the Marketplace