Which of the following would be considered secondary data for research on how to improve the sales of an existing product?
A) interviews with prospective users about the product
B) feedback from sales reps on the product
C) recent survey results about how consumers use the product
D) data from the Census Bureau website
E) product sales figures
Correct Answer:
Verified
Q18: Which tool looks at changes in sales
Q19: Collectively,the people,technologies,and procedures aimed at supplying an
Q20: John works for a consumer products company.His
Q21: The generic term used to describe a
Q22: Which step in the marketing research process
Q24: Information collected for alternative purposes prior to
Q25: In order to develop a plan for
Q26: Carla decided to pretest her survey questions
Q27: Company sales records,customer support records,and sales force
Q28: Research plan development is also sometimes called
A)strategic
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