When designing a research study,what two things do marketing researchers hope to achieve?

Question

Quizplus · Accepted Answer

Marketing researchers hope to achieve reliability and validity in their research study. Reliability refers to the consistency and stability of the measuring tool or instrument used in the research, while validity refers to the accuracy and truthfulness of the measures taken. These two factors are crucial in producing accurate and trustworthy data that can be used to make informed marketing decisions. Quantity, quality, objectivity, simplicity, variety, and subjectivity are also important considerations in research, but reliability and validity are the primary goals.

When Designing a Research Study,what Two Things Do Marketing Researchers