Compare the following definitions and select the one that accurately describes consumer behavior.
A)factors that serve as an interface between the consumer and his or her decision-making process
B)the five stages a consumer goes through to decide which product or service to buy
C)the attributes a consumer considers important about a certain product
D)the process a consumer engages in when evaluating a marketing message
E)the study of how individuals make decisions about how to select,secure,use,and dispose of products to satisfy needs

Question

Quizplus · Accepted Answer

Consumer behavior is the study of how individuals make decisions about how to select, secure, use, and dispose of products to satisfy needs. This definition encompasses all aspects of the consumer decision-making process, including the factors that influence it and the stages that consumers go through in making a purchase. It also includes the attributes that consumers consider important about a certain product, as well as the process they engage in when evaluating a marketing message. Overall, E is the most comprehensive and accurate definition of consumer behavior.

Compare the Following Definitions and Select the One That Accurately