The attributes a consumer considers important about a certain product are referred to as
A)product standards.
B)the information set.
C)the evoked set.
D)consumer criteria.
E)evaluative criteria.

Question

Quizplus · Accepted Answer

The term "evaluative criteria" refers to the attributes that consumers consider important when evaluating and making decisions about a particular product. Options A, B, and C are related to the process of information search and selection, while option D is not the commonly used term in marketing literature.

The Attributes a Consumer Considers Important About a Certain Product