The study of individuals,groups,or organizations and the processes they use to select,secure,use,and dispose of products,services,experiences,or ideas to satisfy needs is known as
A)market development.
B)cognitive dissonance.
C)sensory marketing.
D)consumer behavior.
E)strategic planning.

Question

Quizplus · Accepted Answer

Consumer behavior is the study of how individuals, groups, and organizations make decisions about the selection, purchase, use, and disposal of goods, services, experiences, or ideas to satisfy their needs and wants. It involves analyzing consumer actions, attitudes, and preferences, as well as the factors that influence their behaviors, such as cultural, social, psychological, and situational factors. Market development, cognitive dissonance, sensory marketing, and strategic planning are related but distinct concepts that are part of the broader field of marketing and business management.

The Study of Individuals,groups,or Organizations and the Processes They Use