The first stage in the consumer decision-making process is
A)postpurchase processes.
B)problem recognition.
C)outlet selection.
D)information search.
E)alternative evaluation.

Question

Quizplus · Accepted Answer

Problem recognition is the first stage in the consumer decision-making process where the consumer recognizes a need or problem that triggers them to start the decision-making process. The other options (postpurchase processes, outlet selection, information search, and alternative evaluation) come after problem recognition in the decision-making process.

The First Stage in the Consumer Decision-Making Process Is