A consumer searching for information will create a list of brands or products that he or she will evaluate as options for the solution of a particular problem.This list is referred to as
A)the essential set.
B)the evoked set.
C)consumer criteria.
D)the information set.
E)evaluative criteria.

Question

Quizplus · Accepted Answer

The list of brands or products that a consumer will evaluate as options is referred to as the "evoked set." This term is commonly used in consumer behavior research and refers specifically to the brands or products that come to mind for a consumer when they are considering a particular purchase decision. The other options listed (essential set, consumer criteria, information set, evaluative criteria) may be related to the decision-making process, but none of them specifically refer to the list of brands or products that are being evaluated.

A Consumer Searching for Information Will Create a List of Brands