When evaluating choices,a consumer who asks the question How do I feel about it? is using which evaluative criteria choice?
A)attribute choice
B)affective choice
C)attitude choice
D)alternative choice

Question

Quizplus · Accepted Answer

When a consumer asks the question "How do I feel about it?" they are considering their emotional response or affect towards the product or service, which is characteristic of an affective choice. Attribute choice involves evaluating the specific features or characteristics of a product, attitude choice considers the alignment of the product with the individual's values or beliefs, and alternative choice involves choosing between different products or brands.

When Evaluating Choices,a Consumer Who Asks the Question How Do