Marketers must realize that the consumer is unlikely to engage in any of the subsequent steps of the buying process if he or she
A)is not a savvy consumer.
B)is unaware of how the decision process works.
C)fails to complete a thorough information search.
D)makes a purchase decision hastily.
E)is not aware of a problem or does not recognize a need.

Question

Quizplus · Accepted Answer

If the consumer is not aware of a problem or does not recognize a need, there is no reason for them to proceed with the subsequent steps of the buying process. The first step in the process is recognizing a need or problem, so without this initial step, the rest of the process cannot progress. Therefore, Option E is the correct answer.

Marketers Must Realize That the Consumer Is Unlikely to Engage