You finally decided to purchase an e-reader and selected the Amazon Kindle.After returning home,you see an advertisement for the Barnes and Noble Nook and now are wondering if you made the right decision.This is an example of
A)cognitive dissonance.
B)postpurchase stress.
C)problem recognition.
D)an internal information search.
E)product indecisiveness.

Question

Quizplus · Accepted Answer

This is a classic example of cognitive dissonance, which occurs when a consumer experiences discomfort or uncertainty after making a decision and then encounters new information that challenges that decision. In this case, the advertisement for the Barnes and Noble Nook has created cognitive dissonance for the consumer, who is now questioning whether they made the right choice.

You Finally Decided to Purchase an E-Reader and Selected the Amazon