A membership reference group is defined as
A)a group whose members a consumer would like to be like.
B)a group whose members a consumer would like to emulate.
C)a group that must charge its members a fee or dues in order to join.
D)a group to which a consumer actually belongs.

Question

Quizplus · Accepted Answer

A membership reference group refers specifically to a group to which a consumer actually belongs, and for which they pay the necessary fees or dues to maintain their membership. This differs from an aspirational reference group, which is a group whose members a consumer would like to imitate or emulate.

A Membership Reference Group Is Defined as