Warren opened a new computer store in town.When customers purchase a computer from his store,they automatically receive an extended warranty,free in-home installation,access to Warren's 24-hour technical support team,and in-store software training classes.By offering all these things,Warren is most likely trying to
A)encourage an internal information search.
B)increase a new customer's cognitive dissonance.
C)stimulate problem recognition.
D)reduce a new customer's cognitive dissonance.
E)discourage ritual consumption.

Question

Quizplus · Accepted Answer

By providing extended warranty, in-home installation, technical support, and software training classes, Warren is trying to reduce a new customer's cognitive dissonance. Customers may experience doubts or concerns after making a purchase, and by offering these benefits, Warren is helping to reassure customers that they've made a good decision and reduce any post-purchase uncertainty.

Warren Opened a New Computer Store in Town