Cognitive dissonance occurs during which stage of the consumer decision-making process?
A)postpurchase processes
B)problem recognition
C)alternative evaluation
D)outlet selection
E)information search

Question

Quizplus · Accepted Answer

Cognitive dissonance is a post-purchase process, which occurs when a consumer experiences psychological discomfort after making a purchase decision. This discomfort arises from the perception of a mismatch between their expectations and the actual outcomes of the purchase. As a result, the consumer may feel uncertain or regretful about their decision and may seek reassurance or justification for their purchase.

Cognitive Dissonance Occurs During Which Stage of the Consumer Decision-Making