The tendency to interpret information in a way that fits our preconceptions is a process known as
A)sensory marketing.
B)selective attention.
C)selective distortion.
D)selective retention.

Question

Quizplus · Accepted Answer

Selective distortion refers to the tendency of individuals to interpret information in a way that fits their preconceptions or existing beliefs. This can lead to the distortion of messages and can impact the effectiveness of communication and marketing efforts. Selective attention refers to the tendency to pay attention to information that is consistent with our beliefs and filter out information that is not. Selective retention refers to the tendency to remember information that is consistent with our beliefs and forget information that is not. Sensory marketing refers to the use of sensory cues such as sight, sound, smell, taste, and touch in marketing efforts to influence consumer behavior.

The Tendency to Interpret Information in a Way That Fits