High-involvement purchases are characterized by the fact that they
A)are often bought on impulse.
B)carry a greater risk to consumers if they fail.
C)are frequently purchased.
D)are inexpensive to purchase.
E)require little research or forethought.

Question

Quizplus · Accepted Answer

High-involvement purchases are typically more expensive and carry a greater risk to consumers if they fail, such as buying a house or a car. These purchases often require more research and careful consideration before making a decision.

High-Involvement Purchases Are Characterized by the Fact That They