Which of the following factors is unique to B2B buying and is not typically found in B2C buying?
A)Most purchases are made at "list price" with cash or credit cards.
B)Demand is based on consumer needs and preferences.
C)Decisions are usually made by individuals.
D)There are a limited number of large buyers,often geographically concentrated in a specific area.
E)Buyers engage in limited-term or one-time-only relationships with many different sellers.

Question

Quizplus · Accepted Answer

In B2B buying, there are typically a limited number of large buyers who are often geographically concentrated in a specific area. This is not typically found in B2C buying, where the market is much more fragmented and dispersed.

Which of the Following Factors Is Unique to B2B Buying