Select the statement that is not true regarding the B2B purchasing process.
A)The B2B purchasing process may require the use of RFPs and contract negotiations.
B)The B2B purchasing process is often far longer than the consumer decision-making process.
C)The B2B purchasing process requires standardized procedures.
D)The B2B purchasing process is less complex than the consumer decision-making process.
E)The B2B purchasing process typically involves professional purchasing managers.

Question

Quizplus · Accepted Answer

The statement "The B2B purchasing process is less complex than the consumer decision-making process" is not true. The B2B purchasing process is typically more complex because it involves multiple decision-makers, formal procedures, and longer timeframes than the consumer decision-making process.

Select the Statement That Is Not True Regarding the B2B