The person in the buying center who actually negotiates the terms of the purchase is the
A)initiator.
B)user.
C)decider.
D)gatekeeper.
E)purchaser.

Question

Quizplus · Accepted Answer

The purchaser is the person in the buying center who actually negotiates the terms of the purchase. The purchaser has the responsibility of selecting suppliers, negotiating contracts, and finalizing orders. Therefore, option E is the correct answer. The other options - initiator, user, decider, and gatekeeper - are all involved in the purchase decision-making process, but they are not directly responsible for negotiating the purchase terms.

The Person in the Buying Center Who Actually Negotiates the Terms