Marketers can classify business-to-business buying situations into which three general categories?
A)new buy,straight rebuy,and modified rebuy
B)retail,wholesale,and resell
C)consumer,government,and institutional
D)new buy,repeat purchase,and modified purchase
E)new purchase,modified purchase,and extended purchase

Question

Quizplus · Accepted Answer

The three general categories of business-to-business buying situations are new buy, straight rebuy, and modified rebuy. A new buy is when a customer purchases a product or service for the first time, a straight rebuy is when a customer repeatedly purchases a product from the same supplier without any modifications, and a modified rebuy is when a customer buys a product that has some changes or modifications from the previous purchase. Therefore, option A is the correct choice.

Marketers Can Classify Business-To-Business Buying Situations into Which Three General