Why Is It Necessary to Have an Outline of the Organizational

Why is it necessary to have an outline of the organizational structure in the controls section of the marketing plan?

A) because it specifies how the marketing plan affects each and every department in the organization
B) because it helps to identify what the weak links are in the organization
C) because it helps hold specific departments and individuals responsible for the parts of the plan that fall under their control
D) because it provides a detailed account of how the specific actions of the plan will be carried out and who will be responsible for carrying them out
E) because it shows how the company will be affected if the marketing plan does not achieve results