What two elements are combined on the BCG matrix to produce its four unique product categories?

Question

Quizplus · Accepted Answer

The BCG matrix combines two elements: market growth and relative market share, to produce its four unique product categories: stars, cash cows, dogs, and question marks. Market growth refers to the rate at which the market for a particular product or service is expanding, while relative market share is the company's market share in relation to its closest competitor. The combination of these two elements helps to determine a product's position on the matrix and its strategic implications for the company.

What Two Elements Are Combined on the BCG Matrix to Produce