The practice of measuring,managing,and analyzing marketing performance is referred to as

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Marketing analytics refers to the practice of measuring, managing, and analyzing marketing performance. It involves the use of data and analysis to identify patterns, trends, and insights that can inform marketing strategy and decision-making. Diversification refers to the process of expanding a company's product or service offerings into new markets, while situation analysis involves assessing the external and internal factors that impact a company's marketing environment. Positioning refers to the way that a company's products or services are perceived in the marketplace, while market segmentation refers to the process of dividing a large market into smaller, more targeted segments based on specific criteria. None of these options fully capture the practice of measuring, managing, and analyzing marketing performance, making B the best choice.

The Practice of Measuring,managing,and Analyzing Marketing Performance Is Referred to as