Which of the following is a risk of licensing in an international market?
A) The licensor may create its own competition.
B) The licensor has to pay the licensee money to enter the arrangement.
C) The licensor may misuse trademarks.
D) The licensor doesn't know enough about the branD.
E) Locally owned licensees don't know much about the local customers.
Correct Answer:
Verified
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