Daryl recently took a marketing job with a new firm.His first order of business is to find out how his new company performs relative to its competitors.Which of the following would Daryl use to do this?

Question

Quizplus · Accepted Answer

Market share analysis would allow Daryl to compare his company's performance to that of its competitors. This analysis involves calculating the percentage of total market sales that are generated by his company and its competitors. It provides a quick snapshot of how the company is performing in relation to its competitors in terms of market dominance. Revenue analysis and profitability analysis only look at the company's financials and do not provide a comparison to competitors. Gross margin is an important metric but does not necessarily provide a comparative analysis to other firms. Return on marketing investment can provide useful information, but it would not be the best option for an initial comparison of overall company performance relative to competitors.

Daryl Recently Took a Marketing Job with a New Firm