The measure of a firm's effectiveness in using the resources allocated to its marketing effort is called

Question

Quizplus · Accepted Answer

Return on marketing investment measures the effectiveness of a firm's marketing campaign by comparing the cost of the campaign with the revenue generated from it. It gives an insight into the firm's profitability and efficiency in deploying resources for marketing. Choices B, C, D, and E are not the correct answers as gross expenditures, market share analysis, marketing revenue analysis, and gross margin, respectively, do not specifically measure the effectiveness of a firm's marketing efforts.

The Measure of a Firm's Effectiveness in Using the Resources