The focus of the marketing concept era was on

Question

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The marketing concept era focused on the needs and wants of customers and how companies could satisfy these needs through their products or services. This involved understanding customers' preferences and behavior, and developing marketing strategies that would meet their needs and wants. The key shift in this era was from a product-centric approach to a customer-centric approach, where companies placed the customer at the center of their marketing efforts.

The Focus of the Marketing Concept Era Was on