Perfecto Espresso Corp.is a chain of coffee shops in the United States.Earlier it used to source its coffee from several coffee suppliers.However,recently it started its own coffee plantation to supply its coffee shops.This is an example of:

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Backward vertical integration involves a company starting its own production of inputs or raw materials. In this case, Perfecto Espresso starting its own coffee plantation to supply its coffee shops is an example of backward vertical integration.