The marketing control system,measures actual performance against planned performance.
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Q1: An important output of the marketing program
Q2: The choice of which accounting system to
Q3: A value-based approach reinforces the fundamental assumption
Q4: A marketing audit is a comprehensive and
Q6: Accounting systems measure financial performance: costs and
Q7: Full costing allocates costs based on incremental
Q8: Customer satisfaction can predict competitive action and
Q9: When benchmarking is used,standards for specific areas/tasks
Q10: Experimentation is research to measure causality by
Q11: Information and control systems provide the feedback
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