When benchmarking is used,standards for specific areas/tasks are set with reference to the best performing firm in each area,regardless of its industry.
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Q4: A marketing audit is a comprehensive and
Q5: The marketing control system,measures actual performance against
Q6: Accounting systems measure financial performance: costs and
Q7: Full costing allocates costs based on incremental
Q8: Customer satisfaction can predict competitive action and
Q10: Experimentation is research to measure causality by
Q11: Information and control systems provide the feedback
Q12: Cycle time,has value that cannot be adequately
Q13: External causes of variance involve making changes
Q14: The balanced scorecard is an attempt to
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