Which of these is defined as "an interactive form of marketing using one or more advertising media to effect a measurable response and/or transaction at any location,with this activity stored on database?"
A) Direct marketing
B) Data recovery
C) Personal selling
D) Direct mailing
E) Branding

Question

Quizplus · Accepted Answer

Direct marketing is defined as an interactive form of marketing using one or more advertising media to effect a measurable response and/or transaction at any location, with this activity stored on database. Direct mailing is one of the techniques used in direct marketing. Data recovery is a process of retrieving lost or damaged data. Personal selling is a technique of face-to-face selling. Branding is the process of creating a unique name and image for a product or service in the consumer's mind.

Which of These Is Defined as "An Interactive Form of Marketing